Breast Cancer Awareness Campaign
In honor of World Cancer Day, I created a dynamic campaign video that lives on the BCA campaign site and used as a promotional traffic driver to the customized card activation. This 24 hour campaign was promoted on various social channels, received 4.3K likes, got 2 Million views on YouTube, and exceeded the $24K donation goal set forth by the brand by 212%. Also, in collaboration with a stop motion expert, I helped create and animate 14 stop motion videos. These animations serve as a content hub with user friendly customizable messages, personalized to be shared socially.
Client: Estée Lauder
Role: Art Director / Motion Designer
Collaboration with Artist: Noella Borie David
Digital Commercial - Social Media Brand Campaign - Stop Motion Animation
