Breast Cancer Awareness Campaign
In honor of World Cancer Day, I created a dynamic campaign video that lives on the BCA campaign site and used as a promotional traffic driver to the customized card activation. This 24 hour campaign was promoted on various social channels, received 4.3K likes, got 2 Million views on YouTube, and exceeded the $24K donation goal set forth by the brand by 212%. Also, in collaboration with a stop motion expert, I helped create and animate 14 stop motion videos. These animations serve as a content hub with user friendly customizable messages, personalized to be shared socially.
Client: Estée Lauder
Role: Art Director / Motion Designer
Collaboration with Artist: Noella Borie David
Digital Commercial - Social Media Brand Campaign - Stop Motion Animation
![](https://cdn.myportfolio.com/178fbce0-4e9f-42ce-a426-45a870e1fe5d/0aa06591-e83e-47ca-981b-4f8daa2598ed_rw_1200.gif?h=5c4563bee476e1bb0f293af9846aa55b)
![](https://cdn.myportfolio.com/178fbce0-4e9f-42ce-a426-45a870e1fe5d/18659030-0ddc-4c92-ad35-efd377b19786_rw_1200.gif?h=4754e635b5f79e9adc07e0b863df5091)
![](https://cdn.myportfolio.com/178fbce0-4e9f-42ce-a426-45a870e1fe5d/c8f9d55a-35ad-47b0-b4ea-0ac14f3ef965_rw_1200.png?h=55dde4d1e8540a7e8fc166e222b19550)