The RideSwell Project is an engine for environmental education and galvanization in the outdoor sports community. From concept design to animation, my mission was to use the fluidity of watercolor to ignite the RideSwell digital campaign: We want to turn more surfers into coastline activists, more climbers into alpine advocates using the motto: Ride Together, Play Outside, Save the Planet
Role: Art Director / Lead Designer / Lead Animator
Music by Heard City
Initial Styleframes
Behind the Scenes: Watercolor Shoot

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