With this interactive product selector, I helped create a brand voice and personality by mapping out a way to disrupt the bedding category; making Bedgear a standout by establishing a clearly-defined brand identity that challenged industry norms. The brand continues to expand and the products have been well received by an ever-growing audience. 

Client: Bedgear
Studio: Click3x
Role: Art Director / Motion Designer
Interactive Product Selector - Digital Campaign

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