With this interactive product selector, I helped create a brand voice and personality by mapping out a way to disrupt the bedding category; making Bedgear a standout by establishing a clearly-defined brand identity that challenged industry norms. The brand continues to expand and the products have been well received by an ever-growing audience.
Client: Bedgear
Studio: Click3x
Role: Art Director / Motion Designer
Interactive Product Selector - Digital Campaign
![](https://cdn.myportfolio.com/178fbce0-4e9f-42ce-a426-45a870e1fe5d/ca7cb0a1-7a1e-4e3f-bf52-3412d5e03bdd_rw_1920.jpg?h=be973b2f7fdbe3269b95946a38482fe0)
![](https://cdn.myportfolio.com/178fbce0-4e9f-42ce-a426-45a870e1fe5d/8089ae37-ccaa-4e18-a81a-8316d75b6bf1_rw_1920.jpg?h=8d6e108669b4b1f9dd2d6d8df6569950)
![](https://cdn.myportfolio.com/178fbce0-4e9f-42ce-a426-45a870e1fe5d/a7f9ce23-e1f9-486d-b8a2-f792e0031d9f_rw_600.gif?h=f6f3c899a2f4845a689830937d52e00d)
![](https://cdn.myportfolio.com/178fbce0-4e9f-42ce-a426-45a870e1fe5d/c17c420a-2377-4059-a6a4-a9e83541b207_rw_1200.jpg?h=b59c27392d1e32c35d6fd63396d68c1a)