MSG SHORTS. TV BUT SHORTER
MSG NetworkS premiered a new hour of programming which includes extended interviews with players, new content from partners like Complex, and original features that MSG produced. It's like TV, but shorter. In order to grab the attention of the viewer immediately, my solution was to make the show package "pop" with playful layouts, bright inverted color palettes, and snappy animations.
Ratings increased by 4% during launch week and continues to boost ratings.
Role: Art Director / Lead Animator