BEYOND THE PLAY BUTTON: CUSTOMIZABLE VIDEO 
To date, video personalization has been rudimentary. This is due to high production costs and an inability to easily connect prospect data with a mass-customization engine. The only real solution has been to create hundreds, sometimes thousands of pre-rendered videos and serve the appropriate one to each viewer. These designs serve as visual guides through each step.
Client: Click3X
Role: Graphic Motion Designer

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