THE ESTÉE LAUDER COMPANIES: BREAST CANCER AWARENESS CAMPAIGN
In honor of World Cancer Day, I created a dynamic campaign video that lives on the BCA campaign site and used as a promotional traffic driver to the customized card activation. This 24 hour campaign was promoted on various social channels, received 4.3K likes, got 2 Million views on YouTube, exceeded the $24K donation goal set forth by the brand by 212%, and continues to live on the site for the remainder of the calendar year. Also, in collaboration with a stop motion expert, I helped create and animate 14 stop motion videos. These animations serve as a content hub with user friendly customizable messages, personalized to be shared socially.
Role: Lead Designer / Lead Animator
Stop Motion Collaboration with Noella Borie David
